Friday, March 5, 2010

Republican National Committee Document Mocks Donors, Pushes Fears

Ben Smith of Politico has revealed that a Republican National Committee confidential document mocks the party's donors and plays on their fears:

The Republican National Committee plans to raise money this election cycle through an aggressive campaign capitalizing on “fear” of President Barack Obama and a promise to "save the country from trending toward socialism."

The strategy was detailed in a confidential party fundraising presentation, obtained by POLITICO, which also outlines how “ego-driven” wealthy donors can be tapped with offers of access and “tchochkes.”

...In neat PowerPoint pages, it lifts the curtain on the often-cynical terms of political marketing, displaying an air of disdain for the party’s donors that is usually confined to the barroom conversations of political operatives.

The document refers to the administration and its allies with ridiculous images:

One page, headed “The Evil Empire,” pictures Obama as the Joker from Batman, while House Speaker Nancy Pelosi and Senate Majority Leaders Harry Reid are depicted as Cruella DeVille and Scooby Doo, respectively.

RNC chair Michael Steele tried to distance himself from the document; a spokesman said, "...the chairman disagrees with the language and finds the use of such imagery to be unacceptable."

The document outlines how to handle two groups of donors:

The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.”

Major donors, by contrast, are treated in a column headed “Calculated Giving.”

Their motivations include: “Peer to Peer Pressure”; “access”; and “Ego-Driven.”

Here's "The Evil Empire" slide:

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