Bill Kristol, editor of the conservative Weekly Standard, praised Romney's criticisms of Obama at the RNC but said that he fell short in making a "positive case" for his candidacy. Kristol's comments actually reflect Romney's entire campaign, which is short on details and can be summarized as "I'm not Obama. Trust me." Watch:
CHRIS WALLACE: What did Romney need to do in Tampa and to what degree did he succeed? [...]
KRISTOL: I thought that they should do a more forward looking emphasis on the next four years. They thought they’re comfortable with asking voters to pass judgement on the last four years and Kirsten’s right, just reassuring people about Mitt Romney.
You talk to the top Romney strategists, they use that word an awful lot. We have to reassure voters about Mitt Romney. He doesn’t hate women, he’s a likable guy. He’s a generous guy. The Republican Party is diverse. That’s enough, plus the case against Obama. That’s their theory of the race and they had a convention that fit with their theory of the race. If you believe and I’m more inclined to this other belief, that you need to actually convince voters by making a positive case for the Romney-Ryan ticket, there was much less of that.